This course is for anyone running their own business, or those with a side hustle who want to write emails that grab attention, get opened and get results. 

Whether it's just you running a business and doing all the jobs, or whether you have a team that need to write their own emails, you'll gain insights, knowledge and invaluable techniques to make your emails start boosting your bottom line. 

We highlight lots of ways to structure copy, prioritise messages and talk to the right audience. 

Hi, I'm Andrea Thompson. Having been a copywriter for almost 30 years, I've worked in advertising agencies and design agencies nationwide before turning freelance.

I've been managing  my own direct clients for the past 17 years, working with amazing brands like TalkTalk Business, Berghaus and LNER. 

I'd love to share my knowledge with small businesses, new startups and those of you who just want to hone your copywriting skills. I can help you write great customer emails, using my experience in the design and direct mail industry. 

We look at every aspect of writing a highly successful, high converting email. You'll learn how to:

• Write a subject line that your audience can't resist opening. 
• Structure your messages in a way that makes them easy to read.
• Talk to the right audience with the right messages that compels them to buy.
• Understand tone of voice, what it is and why it's important.
• Use emojis to grab attention.
• Add a call to action that converts.
• Polish and check your copywriting just like a seasoned pro. 

The course is 17 bitesize lessons that make up an hour of learning.

You have lifelong access to the course.

You can start it whenever you like and go through it at your own pace. 

Binge watch it all in one chunk, take a break or watch it over a few days. It's up to you. 

And if you want to come back to it, you can watch it as many times as you want. 😊